Wednesday, May 14, 2008

Why Location is STILL important

YouTube Video of Richard Florida, author of "Who's Your City".


It's a mantra of the age of globalization that where we live doesn't matter.

We can innovate just as easily from a ski chalet in Aspen or a beachhouse in Provence as in the office of a Silicon Valley startup.

According to Richard Florida in Who's Your City, this is wrong.

Globalization is not flattening the world; in fact, place is increasingly relevant to the global economy and our individual lives.

Where we live determines the jobs and careers we have access to, the people we meet, and the "mating markets" in which we participate.

And everything we think we know about cities and their economic roles is up for grabs.

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award.

The World is NOT flat.

So my job still matters, since I have knowledge about the landscape of the world and the Inland Empire in particular.

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