Torto Wheaton Changing its Name

From CBRE:

To take advantage of the established global brand equity of CB Richard Ellis, Torto Wheaton Research will change its name to CBRE Econometric Advisors. Although the name will change, the team will remain intact, as will the TWR approach—objective, academic-based research and consulting—as we expand it globally.

I have much respect for Bill Wheaton. He might not have been the founder of real estate economics, but he is a guiding light in the field.

I wonder why they are changing the name. CBRE Econometric Advisors sounds pretty generic.

Bill is a professor at MIT and I think he spends a majority of his time on his academic career. I think Ray Torto did most of the work at CBRE. Ray was recently appointed as CBRE's Global Chief Economist.

There was a lot of research clout in the Torto-Wheaton name, why would you change that?